In the
past, people only listened to music in a big machine, and used the vinil (
something like a CD of the attuality) for this. Because of this, the walkman
changed the way of people listen to music and changed the music world.
This innovation
was created by Sony in 1979, two years late, the president Akio Moritta
requested to the engeners to create something portable and small to listen
opera during on his frequent trips.
After it
was created; Evry year Sony lauched a new model of walkman, but in 25th
anniversary the Sony created the Discman
and this technology is used the CD to listen to music. But if you can put 15
songs in a CD you can put the double of
this in a MP3 CD and because of this, the walkman began to be popular.
When Apple
lauched the Ipod Sony lauched a similar portable audio to race against Apple success.
It’s important remember: That the MP3 Walkman and the Ipod were the responsible
of inclusion new codes, for example: WMA, AAC and others. A color display,
flash memory and more hour-battery were the changes in there hardwares.
In the
market, Sony introduct the idea of high-tecnology on small things. The Global
culture called this the “Japanesse-ness”. But another expectation of the market
was the introducted of the idea of a portable equipament and a symble to
younger people.
Today, listening
to music is something somple, fast and viciousness. We listen to music all the
time and we can use many technologies for this, like: computes, tablets, cell
phones, video games, walkman MP3, Ipodes, radios and many other gadgets.
Music was a
symble and can express the way people see the world. When we think of music
sometimes we imagine in Apple but never forget: Sony and the Walkman were
responsible for the revolution of music
The Walkman was the responsible for a new music world. Before it people couldn't listen to music all the time and only could listen to music in a big machine. With Walkman we can listen to music anywhere with headphones. This inovation was create by Sony and after that evry year Sony lauched a new equipament. Because this, either Sony and either Walkman was a symbole of lifestyyle, younger and inovation.
